Instagram is used by 66% of 12- to 15-year-olds, ahead of Snapchat (58%) and Facebook (54%). 57% of overall Instagram users in the UK are women. 87% of children aged 12-15 have a social media profile in the UK. See All. 25% of U.S. TikTok users are between 10 and 19 years of age. 30. According to statistics, in January 2020 there were 45 million social media users in the UK, this number had increased to 53 million by the start of 2021. Distribution of Facebook Users Worldwide January 2017, Statistica 6. These data include the number of people who have used the internet, those who use the internet frequently and those who have never used the internet. For 2019, Starbucks generated over $21 billion in sales in the US alone, more than half of its closest competitor. Whether you want to reach a local audience or a worldwide one, the site delivers flexibility, targeting and opportunity. 14 Myspace 76% 13%. UK Digital Trends by Generation 2020. Instagram will earn 12.32 billion in ad revenue in 2020. Influencers can be paid between $100 – $2,085 per post by brands. Traditional media statistics. Broken down by age, there is significant generational variation: Businesses frequently use Twitter: 84% of businesses use Twitter. Get the latest Facebook statistics for the United Kingdom. According to statistics, in January 2020 there were 45 million social media users in the UK, this number had increased to 53 million by the start of 2021. LinkedIn gets the most social media traffic from YouTube at 33.33%. 7 Linkedin 94% 31%. It was found that only 38% of Twitter users were male but 61% were using Snapchat. Social media consumption reached 2.20 hours. PR and social media agency Umpf issued findings of its research, conducted amongst nearly 2,400 UK adults, which showed how distinct groups are now emerging in the UK’s social networking landscape. boohoo's stock price hit an all-time high in January after rising more than 70% in over one year, leading to a market valuation of almost £3.89 billion. Boys were also more likely, than girls, to use gaming to connect with their friends. As per Generation Z statistics, social media is where Gen Z-ers spend on average three hours a day. People spend an average of 2 hours a day watching TV. The survey was completed by 569 people- 369 respondents were older people themselves and 200 answered on behalf of an older person. The survey was completed by nearly 570 people- 369 respondents were older people themselves and 200 answered on behalf of an older person. In 2019, the market for the US coffee shop industry reached $47.5 billion. The number of users is expected to cross 448 million by 2023. Follow these links for more in-depth analysis of the impact of social media on American life. Here are some more figures as of January 2021: Males are more likely to use social platforms to influence people, improve their status, and gather information. The state of social media in 2021: demographics. Why social media statistics matter. Social media users are comfortable maintaining a presence across several platforms; while the average internet user had about 6.2 social media accounts in 2015, the figure has risen to nearly 8 in 2020. Engagement by social network. 9 Snapchat 92% 20%. Alarmingly, 54% of UK citizens have been bullied at some point. TikTok Downloads on Google Play. The most important social media usage stats in 2020 for the biggest platforms, to help you create your best strategy yet. Gender distribution on social media in the United Kingdom (2019). General Social Media Statistics. With regard to offending, we again see concerning numbers with the youngest age group studied. (Finder) A new survey of 2,000 adults by Finder.com reveals that in the next year, approximately 2.2 million people will change their diet to veganism. This blog, which also appears on Avocado Social, looks at the latest social media statistics and demographics for the UK in 2019. There were around 18.7 million people using Snapchat in the UK in 2020 82% of Snapchat users are under 35 years old The gender split is staying consistent with previous years, nearly 60% of Snapchat users being female and 40% are male The UK vegan population will expand by 327% between November 2018 and the beginning of 2020. xiii Age UK analysis of ONS Opinions and Lifestyle Survey, Internet Access Module, 2014 xiv Later life in a digital world Age UK, 2016. xv Adults’ media use and attitudes Ofcom, 2016. No one could have imagined 2020 and, let’s face it, 2021 is likely to be just as unpredictable. Our coverage includes social network users by age and ethnicity, as well as by gender and generation. Age and Gender. 50.8% of Instagram’s ad audience is female, and 49.2% are male. Over half of respondents were over the age of 70. Age. Forecasts. Digital media will feel the aftereffects of the pandemic bump, with increased time spent being maintained into 2022. In 2018, 59% (40.2 million) of the UK’s population used social media; Most popular social networks. 30% of Instagram users in the UK are aged 25 to 34. Like it or not, social media is a huge part of people's lives now, and that doesn't seem to be about to change any time soon. Social Media Statistics Summary 2022; Social Media Usage Statistics 2022. Age and Gender. The Match-owned online dating site OurTime, for instance, has the largest community of singles over age 50 compared to other dating products in the US. The following social media statistics UK reveal the key trends for 2019, with some surprising facts on how people use social media and which platforms are the most popular. 79 per cent of the population in the United States had a social networking profile. (Source: We are social)The number of social media users increased by more than 10.5% (over 376 million new users) between July 2019 and July 2020, reaching a … Take a browse through this face sheet to learn some interesting information and to get the most current social media statistics UK for 2019. ( Pew Research Center) Marketers believe TikTok is the second most popular social media platform with Gen Z, behind Facebook. Social Media Statistics Summary 2022; Social Media Usage Statistics 2022. This represents 45% of the total global population and shows a 6.1% increase since April 2018. Around a third would like to see increased moderation, with 15 percent of respondents being against this move. Nearly half of 17-19 year-olds with a diagnosable mental health disorder has self-harmed or attempted suicide at some point, rising to 52.7% for young women (vi). Key Statistics: The average number of social media accounts is 8.4 per person in 2020; The growth in the number of accounts per person is up 75% from 4.8 accounts per person in 2014 to 8.4 in 2020; Firstly, the growth of multi-networking relates to the widening of platform choice.Secondly, it’s also down to specialization of individual platforms, e.g., Instagram (photos), … A 2021 study from the UK anti-bullying organization Ditch the Label found that over 40 percent of people under 25 years old aren’t sure whether social media platforms should be more tightly moderated. Only 21% of users are under the age of 35, the vast majority older, at 79%. Males have the lead with 58% of the user share compared to their female co-workers and the site has in excess of 60 million views each month in the UK. Suicide was the leading cause of death for males and females aged between five to 34 in 2019 (v). 12 Tumblr 70% 15%. Social media is an integral part of most teenagers’ lives Despite most platforms setting their minimum user age at 13, by the age of 11 the majority (59%) of UK children use social media. Anxiety on rise among the young in social media age This article is more than 3 years old YouGov survey shows 18% of young people in UK do not think life is worth living The scale of online bullying is worrisome, and as shown by data, the fight against it is far from over. UK leads the way in a ‘new age of accountability’ for social media. 2. (Source: Statista) As the fastest-growing social media app , it’s interesting to take a look at where most TikTok downloads originate from.. Still the daddy of the social media world, at least in the West, Facebook boasts some 31 million users in the UK alone. ... UK Social Network Users 2022. The range of UK. Over the recent years, the growth of social media has made it clear that these modern communication platforms should be part of any brand's primary marketing channels. By Carmen Yeung | 2020-02-20T11:45:58-05:00 29 August 2019 | By the age of 15, 95% of children use it. Note: Figures for social media users shown here and in our complete Digital 2021 reports may not equate to unique individuals. 5. 50.8% of Instagram’s ad audience is female, and 49.2% are male. Facebook remains one of the most prominent social media platforms. Data Publications 54 data results that are related to Home internet and social media usage, sorted by release date RSS feed. 73% of advertisers invest in social media. The number of social media users in the United Kingdom increased by 2.3 million (+4.4%) between 2020 and 2021. In January to February 2020, 96% of households in Great Britain had internet access, up from 93% in 2019 and 57% in 2006 when comparable records began. This equates to about 65% of UK adults (+13 years old). This graph shows the stats of social media in United Kingdom based on over 10 billion monthly page views. Facebook Newsroom, Facebook 4. According to Facebook Audience Insights, there are 35-40 million monthly active users. Image source: eMarketer 42% of 13-16-year-olds use TikTok Click To Tweet 74% of Marketers Do Not Plan to Invest in TikTok This Year. What will consumption look like post-pandemic? . The time kids spent on social media was affected by COVID-19 and associated lockdowns, however. 15 … Here is a quick look at some statistics on social media in India to get you started: The number of social media users in India were 376.1 million in 2020. There are now 65 million internet users in the UK, up 0.4% year-on-year. To assist with locating your ideal audience, we take our traditional, annual review of UK social media statistics for 2019: Facebook UK Users. We Are Social (GWI) found that most people have multiple social media accounts. Social media usage in the United Kingdom (UK) - statistics & facts. Understanding the trends of teen social media use will help your student build a positive digital footprint. This was more prevalent among boys than girls (78% vs. 64%). Unsurprisingly, Facebook has the most active users at 2.4 billion. See More. There are 4.2 billion active social media users worldwide. Other high-risk social platforms are Facebook Messenger (23%) and Instagram (10%). There are 3.499 billion active social media users globally (April 2019). 10 GoodReads 34% 17%. Plus, for each network, we’ve also highlighted key strategic takeaways to guide your marketing strategy moving forward. Now let’s take a closer look at the social media statistics for Facebook, specifically. Facebook engagement in the UK is … Other social sites directing traffic to LinkedIn include Facebook (27.89%), Twitter (13.58%), and WhatsApp (6.62%). Of the older people we spoke to who told us their sex, 278 were female 88% of LinkedIn Users Have a Facebook Account. The Internet and Older People in the UK – Key Statistics ... browsing, social media entertainment and transactions. Should Age Demographics Impact Your Social Media Choice? Over 92 % of Americans older than 12 consume radio weekly in some form. This blog, which also appears on Avocado Social, looks at the latest social media statistics and demographics for the UK in 2019. In 2020, it generated over $3.2 billion dollars via advertising. Social networking is the most popular activity in social media in 2020. The latest social media statistics from Common Sense Media shed light on teens’ changing social media habits. To get a head start on how this all works, get the full 26-page report on social media usage around the world here . Eight-graders who spend over 10 hours on social media per week are 56% more likely to report being unhappy than those who spend less time on social media.. We track which platforms are gaining or losing users and whether those users are on desktop or on a ... What social media platforms get the most spending? Social Media Use in 2021 April 7, 2021 Partisan differences in social media use show up for some platforms, but not Facebook April 7, 2021 10 facts about Americans and Facebook June 1, 2021 7 facts about Americans and Instagram October 7, 2021. • Just over half of 5-15s used social media sites or apps, rising to 87% of 12-15s. All data related to home internet and social media usage. Social Media Users Statistics 1. All the stats you’ll ever need in relation to the digital landscape in the UK. Over the last few years, social media platforms have gained in … US adults who are 65 years old and above use social media the least. As of January 2020, 4.54 billion people are now using the internet, which is an increase of 7% from January 2019 and corresponds to almost 60% of the world’s population. According to the 2020 Social Media Marketing Industry Report from Social Media Examiner, nearly three-quarters of marketers do not intend to use TikTok at all this year, but there are 16% who will ramp up their usage. To break it down, 84 percent of US adults aged from 18 to 29 are active social media users (Pew Research Center, 2021). And social media usage statistics by age are always changing. Facebook continues to be used by teens; though its popularity waned considerably between 2015-2018; in 2018, 51% of teens age 13-17 said they use Facebook [ 1 ], down from 71% in 2015 [ 2 ]. 80% of UK internet users were actively engaged in social media at least once per month in 2020. Its top competitor, Dunkin, has 10,132 stores in the US as of April 2020. Third-party sources used include Comscore, the UKOM approved partner for online media audience measurement since 2012, and Kids Insights UK, a market research and insights resource on children aged 3-18 years old. Different social groups can show different mean height. According to the 2020 Social Media Marketing Industry Report from Social Media Examiner, nearly three-quarters of marketers do not intend to use TikTok at all this year, but there are 16% who will ramp up their usage. This number falls slightly to 81 percent for the 30- to 49-year-old age group and further to 73 percent for those aged from 50 to 64. In 2019, the Match Group had an annual revenue of $2 billion. Recent and lapsed internet users and internet non-users, by age group, London, UK, 2020 . Minutes watched on all these social apps peaked in May 2020 when COVID lockdowns were most widespread. Main points. About us, LinkedIn 7. For the first quarter of 2020, the Match Group saw a total revenue of $545 million, along with a 17% growth from the previous quarter. The case for social media. 25% of 18 to 25-year-olds … Source: Talkwalker Quick Search. ( Statista) Only 18% of U.S. Tiktok users are 50+ years old. Snapchat's key demographics are 13 to 29-year olds with 69% of 13 to 17-year-olds using the app and 62% of 18 to 29-year-olds using it. Instagram by the numbers, Omnicore 9. Age group: The same research shows that most users are in the range of 18-29 years old. Men are responsible for 56.9%, and women are 43.1% of LinkedIn’s users. On an average 2 hrs and 22 minutes of time everyday is spend by the internet users of age group 16 to 64. Image source: eMarketer 42% of 13-16-year-olds use TikTok Click To Tweet 74% of Marketers Do Not Plan to Invest in TikTok This Year. The UK now has 45 million social media users, equating to 67% of the population. The report includes new research conducted by Populus in 2020 on video-sharing platforms and online communication services. Social media usage in the UK has remained consistent over the last 12 months, with approximately 45 million social media users or 66% of the total population. In 2020, 67% of social media users of age group 18-24 use social media as a source of news. ... 44 Credit Score Statistics: 2020/2021 Data By Age,... May 31, 2020. ( Statista) Only 18% of U.S. Tiktok users are 50+ years old. Fig 169, p200. Find out more. In the October to December 2020 quarter, reach grew by 5.4% (63 million) Instagram can reach 20% of the global population aged 13 years or older. This is 400 million more than YouTube, whose 2 billion active users means it ranks in second spot. According to a study in France, executives and professionals are 2.6 cm (1 in) taller, and university students are 2.55 cm (1 in) taller than the national average. As is to be expected, the vast majority of UK social media users are between the ages of 18-34 - with this age bracket accounting for more than 80% of total users. Also, 7% of marketers are … 33% use social media to share pictures and updates, 30% to hang out and chat with friends, 26% to get inspired, 24% to get news, 23% to get advice, and another 23% to follow celebrities. Age distribution on social media in the United Kingdom (2019). As is to be expected, the vast majority of UK social media users are between the ages of 18-34 - with this age bracket accounting for more than 80% of total users. Gender distribution on social media in the United Kingdom (2019). Some old habits may die hard in these groups, but … 1. The majority of Twitter users in the UK are under the age of 34. Interestingly the number who 'often' get news from social media is down in 2021, but still, nearly half of those surveyed use social media to get news often or sometimes. Home internet and social media usage. In the last year there have been 1.3 million new social media users – a total of 45 million today. Snapchat reached 210 million daily users in Q4 of 2019. 1. Not that surprisingly, most cyberbullying cases happen via social networks. Facebook is the most used social media platform in India, with around 86% traffic. Social media adoption in the U.S has grown from only 5% in 2006 to 72% in 2020. In January to February 2020, 96% of households in Great Britain had internet access, up from 93% in 2019 and 57% in 2006 when comparable records began. As this case shows, data taken from a particular social group may not represent a total population in some countries. Digital users spend an average of 2.20 minutes daily on social media and social messaging apps. . In 2020, there were 4.14 billion social media users in the world. 8 Reddit 80% 28%. A statistic in Figure 1 shows the gender distribution of social media audiences worldwide as of January 2020, sorted by platform. Use of the internet and social media and how long we use it for. Linear TV consumption is over 4 hours a day per person. The number of social media users in the United Kingdom was equivalent to 77.9% of the total population in January 2021. 2. Most of these statistics are broken down by age and gender. Compared to Google + and Pinterest, the demographic is fairly stable for gender with 49% men and 51% women. Special reports 12 Feb 2020. Read on to see how much time people actually spend on social media in 2020. • Seven in ten 5-15s played games online in 2020. Top social network demographics 2017, Social Media Today 3. There are 3.2 billion social media users. And the numbers below prove it. The latest statistics show that TikTok was particularly popular in South America towards the end of Q3 2020. (Statista) We've analysed who uses Facebook, their average age and gender in this comprehensive UK guide. UK. Over the recent years, the growth of social media has made it clear that these modern communication platforms should be part of any brand's primary marketing channels. ... Social Media Use of Generation Z Statistics. ... 2020) Social media is the most preferred channel of Gen Zers when engaging with a brand (1591 votes). Have a look at our snazzy new Infographic which highlights the demographics of UK social media users: Pinterest is one of the newest social media outlets and is also one of the fastest growing. Released onto the market in 2010, two years later it had increased its traffic by 789% with over 200,000 users in the UK alone. 11 Telegram 45% 16%. Every day, the number of social media users increases. In this article, I’m going to touch on three of the top social media trends in the UK, and look at how brands are already incorporating them. Statistic – Fact. The industry grew by 3.3% year-on-year. It will come as no surprise to many parents that teen social media has increased dramatically. Oddly enough, 62% of men use social media compared to 71% of women. YouTube demographics. Get the latest Facebook statistics for the United Kingdom. That’s 490 million more social media … 13 Signal 21% 14%. Figures show that use by the UK’s “eligible audience”, users over the age of 13, is 79%. 25% of U.S. TikTok users are between 10 and 19 years of age. More than half of the world population uses social media today. Age group: The same research shows that most users are in the range of 18-29 years old. Among social media platforms, YouTube is followed in popularity by Instagram (used by 72%) and Snapchat (69%) in the 13-17 year old age group [ 1 ]. US Snapchat users in January 2020 stood at over 101 million. Instagram will earn 12.32 billion in ad revenue in 2020. Social media adoption in the U.S has grown from only 5% in 2006 to 72% in 2020. Due to Covid-19, 43% of Internet users are spending longer on social media platforms. YouTube is as utilitarian (think “how to change a spare tire?”) as it is … We've analysed who uses Facebook, their average age and gender in this comprehensive UK guide. Introduction. They grew up at the height of the information age and rode the social media culture. A survey promoted across the Age UK social media channels for two weeks in August 2020. In contrast, females were more likely to use LinkedIn and Facebook. Digital 2020: The United Kingdom is here! All reports and … 87% of adults had used social networking websites or applications in the past 12 months, an increase from 84% in 2018/19. UK Social Media Statistics for 2017, Rose McGrory 8. ... YouTube Statistics. Part of this success story is the fashion brand's active targeting of the 'Instagram generation' to drive sales, where it splashed over £80 million on social media endorsements in the period leading up to Christmas. ( Pew Research Center) Marketers believe TikTok is the second most popular social media platform with Gen Z, behind Facebook. 39. Out of 45 million UK social media users, 43 million use Facebook. Performance Metrics. Social media usage continues to grow alongside internet penetration, and if the growth rate stays constant, estimates forecast there could be more than 4.2 billion social media users by the end of 2021. Spending more than 3 hours on social media per day puts adolescents at a higher risk for mental health problems.. 13% of kids ages 12-17 report depression and 32% report anxiety. Overall, kids spent 76% longer on social media apps in 2020 than in 2019. A similar rate of growth is expected throughout the rest of 2019. Snapchat statistics 2020. Print media, meanwhile, will witness the biggest decline in time spent—it will be down 13.5% in 2020. With social media and gaming platforms technically requiring users to be at least 13 years of age, it is notable that one in four (25.1%) of those very young teenagers have been cyberbullied recently (i.e., in the last 30 days). In a typical year, the peak would come much later, in October. A survey promoted across the Age UK social media channels for two weeks in August 2020. The Pew Research Center news usage research is a very strong recent source showing US social media statistics trends in usage for news.
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